The parent company, Hyundai Motor Group, invested heavily in improvements to design, quality, manufacturing, and long-term research. It also added 10-year/100,000-mile warranties to its American cars, and began to market very aggressively.

In 2004, J.D. Power and Associates ranked Hyundai second in “initial quality,” and it is now one of the 100 most valuable brands, worldwide. The slanted stylized “H” symbol of the Hyundai logo, meant to represent the company and customer shaking hands, is now familiar to most, as is the company’s official slogan, “Drive your way.”

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